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Kansas City Web Design Firm Reinvents our Website

Kansas City Web Design Firm Reinvents our Website

When it comes to the design of your website, it is important to make a good first impression.  Your website is the first impression that your company will make on a potential client, and you want to make sure that it is a good one.  In our case, I had originally designed our company website on my own, but after asking my friends what they thought about it, I discovered one thing:

I was not a web designer.

The design that I did made it look like one of those horrible websites that we used to see in the nineties.

It was not going to give us the impression that we were hoping for.

So we looked outside of our organization for a solution to our little website problem.

We ended up working with ImpactSocialMedia.net, a Kansas City web design firm that specialized in transforming existing websites into masterpieces.  I loved that their staff was happy to answer all of my questions, and the sample websites that I looked at were fast, responsive and memorable.

I felt very comfortable leaving the responsibility of coming up with a new design for our site in their hands.

It didn’t take them long to deliver our order, and I have to say that they did a tremendous job with our site.  I think that our customers will really love our new site and it will serve as the perfect first impression of our company to the thousands of visitors that come to our site daily.

Working with Impact Social Media was a wonderful experience, and I know we will use them for any of our future web design projects.

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May 28, 20150 comments
Focusing on Healthy Foods to Lose Weight

Focusing on Healthy Foods to Lose Weight

Have you ever had one of those moments where your view of the world around you changes forever?  I did this weekend while we were staying at a hotel.  I stepped out of the shower and looked at myself in the mirror.

It wasn’t pretty.

I know that I had been gaining weight  over the last few months, but honestly, I didn’t think I gained that much.  As it turns, out, I have actually put on about twenty pounds and I looked awful.

I needed to do something about that.

One of the easiest ways that I figured that I would be able to shed the pounds was going to be making healthy food the focus of my diet.  Now, I am using the word “diet” loosely – I am not planning some crazy eating schedule or anything like that.  The real step I am taking here is to eat less junk food and choose healthier alternatives – that is it.

I know that it will take some time to lose this extra weight that I have gained, but every step that I take to reduce my weight and develop healthy eating habits is a good one.  Hopefully I will be able to get back to my regular weight in a few months – I don’t ever want to be overweight again.

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Thinking of Modding my Neon

Thinking of Modding my Neon

For the past year, I have owned a 2001 Dodge Neon.  She might not be the prettiest car on the road, but for the $300 that I paid for her, she has been a very good car.  I know that I was leery when I bought it as I wasn’t sure how long it would last, but our Neon has turned out to be the best vehicle we have ever bought.

Since it has been so reliable, I have been thinking about modding my Neon.  It would give me the opportunity to really make the car my own.  I have always wanted to tinker with cars, but I have never had the time or the right vehicle.  Since this car is really our second vehicle, I will have the freedom to play with it without having to worry about screwing things up.

I suppose that I really have found the motivation to mod my car since finding out that it is indeed possible.  I have been inspired by the folks over at Wut it do, and their modding of their Neons.  I first came across their site when I stumbled upon their video of them testing the abilities of the Megasquirt 2 with their Silver Bullet Neon.

I thought to myself: modding a Neon would be really cool and I could do that.

And that is exactly what I am going to do.  I’ll share any modifications that I make to my Neon right here with you.

This should be fun!

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Getting Ready for the Tradeshow this Weekend

Getting Ready for the Tradeshow this Weekend

This year we have decided that we are taking our business on the road and hitting a number of tradeshows across the country.  We want to make a big impact at these events, so we decided that we were going to step up our display with a professional trade show display.

But the price of brand new trade show displays were outside of our budget.

It was important that we made a good return on whatever we invested into our display, so we decided to check out the used market to see if there were any options that would work for us.

As it turned out, we were able to pickup one of the used trade show displays that we found on InfinityExhibits.com.  It looked like it was brand new, and the price was certainly more attractive than the exact same display new.

We will be packing up our trailer tomorrow, and we should be ready to hit the road on Friday.  We have six tradeshows booked over the course of the next few weeks, and I am interested to see how they will go.  Hopefully, we will come back home with a stack of orders in hand – I am really hoping that tradeshows will end up being a very effective way for us to build our customer base and drive sales.

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May 27, 20150 comments
Building a Larger Customer Base Through Lead Generation

Building a Larger Customer Base Through Lead Generation

I hate to admit it, but I was never a very strong sales person.  I wasn’t one of those people that was a natural, but rather I had to work at it.  Over the years I had been able to build a pretty good business for myself, and while it did well, I knew that it could do better.

With the right training I could grow my business to the point where it could support our family.

Since I knew the one thing that was stopping me was the number of customers that I had, I decided to focus on learning how to get leads.  I was going to focus solely on getting leads that were ready to hit the buy button.

Instead of trying to figure it out on my own, I bought a course that taught anyone how to get a frenzy of red hot buyer leads.  These methods were not niche specific, so they would work whether you were selling physical products or providing a service.

These skills would work for any business.

As I learn the exact methods to building a larger customer base, I have been applying them to my business.  While I am not very far into the course, I have already seen an improvement in our sales figures and the number of leads we have been generating.

If you own a business and are looking to increase your customer base, you can do so by enrolling in the same course I took on how to create a frenzy of red hot buyer leads.

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Upgraded to Online HR and Staff Leave Planner software

Upgraded to Online HR and Staff Leave Planner software

For years we have done all of our human resources management from our home office.  This has required us to have an HR department that spends a lot of their day doing data entry for all of the time off requests, sick employees, and inputting new employee information.  While this would have been adequate for a company in the nineties, times have changed and we have decided to modernize our HR department and start using modern human resources software.

It took us some time to go through our options and pick a solution that would work for our needs and our business. We decided to use OnlineStaffLeavePlanner.com, an HR software package that promised to streamline our ability to run our business efficiently.  It made it easy to manage our employee information, calculating leave balances, and maintaining all of our HR documents safely and securely online.

We were able to define all our leave types and policies easily. Staff could login online to their dashboard and see leave balances and put in leave requests online. Leave approvals could be done in a jiffy by looking at how we were staffed at that time. Team calendars made it easy for us to view all team member availability at one go.

To add icing to the cake, there is also a mobile version of the software which makes it easy to update and consult our HR records online wherever we go.

It makes working in the HR department a lot easier than it used to be.

If you are looking to make your human resources department more efficient by managing all of your employee information and documents in a safe place online, then Online Staff Leave Planner is the solution you have been looking for.  To learn more, visit http://www.onlinestaffleaveplanner.com/

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Essential Webmaster Resource

Essential Webmaster Resource

While I might have a lot of experience running businesses, when it comes to running a website, I am a bit of a novice.  I just dove into running our website here eight months ago, and it has been quite the learning curve.  There have definitely been some ups and downs, but I am slowly getting my head around it.

I have come a long way from the guy who didn’t even know what web hosting was a year ago.  But I can’t take all of the credit myself.  You see, I had a bit of help along the way.

One of the resources that I have used to help me become the webmaster that I am today is Dev-Alert.com.  It is a website that showcases the most useful tips for webmasters and is updated on a daily basis.  Every time that I stop to read the blog, I find something new and useful that I can apply to my role as the webmaster of our business.

I discovered Dev Alert by accident while trying to figure out how to install WHM on my dedicated server.  I appreciated their instructions that were simple to follow and gave me the guidance I needed to make installing WHM on my new machine easy.

If you are a webmaster, Dev Alert is a resource that will make your job running websites and hosting accounts a lot easier.  Find the best tips over at http://dev-alert.com/

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LuckyTakeoff.com Helps you to Start Your Business Right

LuckyTakeoff.com Helps you to Start Your Business Right

While many entrepreneurs excel at creating successful businesses, most of them struggle with coming up with catchy name that is short, memorable and really helps them to stand out from their competitors.

But it doesn’t have to be that way.

LuckyTakeoff, a London based branding company, makes it easy for you to hit the ground running with a business name, domain name and logo for your business.  They take all of the work that comes along with establishing an online brand so that you can hit the ground running.  New businesses are able to leverage their fifteen years of experience of naming and branding things and companies.

Their LuckyTakeoff branding package provides you with a business name, logo, domain name, responsive website, a branding identity package and business cards – everything that you need to launch your company.  You can focus on building your business instead of wasting time trying to figure out what to name your company.

It is a stress free way to launch your new business.

Start your business right without all of the stress with LuckyTakeoff.  Browse through their brands and find the perfect name for your business.  Visit http://www.luckytakeoff.com and start your business venture today!

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May 26, 20150 comments
Planning a Relaxing Trip to Crikvenica

Planning a Relaxing Trip to Crikvenica

I have been working a couple of jobs for about six months now so that I could take a month long vacation far away from here.  My girlfriends and I do this once per year, and it is a great time for us to kick back and get away from our busy lives here.

The last couple of years we have taken vacations only a short drive away from our homes, but this year we are going to travel a lot further.  We’ve decided to go to Cikvenica, a coastal town in Croatia.  My best friend Maja grew up there, so we will be able to have fun in the sun and visit with her family there.

Instead of staying in a hotel for the entire stay, we have decided to rent an apartment instead.  I thought that booking an apartment from half-way across the world would be tough, but it was a lot easier than I thought.

I was able to find a good deal on an apartment at http://www.crikvenica-apartments.co.uk/en/ .  Our place will be just a third of a kilometer from the beach, so it will be easy to spend time in the sun.

It will be about a month before we head out on our vacation – I can’t wait!

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Hints From iNexxus: Digital Marketing Job Trends

Hints From iNexxus: Digital Marketing Job Trends

In this global phenomenon we call the ‘digital age’, marketing agencies are significantly shifting their strategies to accompany new and interesting technologies, some of which many couldn’t even fathom a decade ago. The types of careers in demand are unceasingly evolving. A digital marketing team today, like the one at iNexxus digital marketing agency, requires partners, CEOs, IT professionals, graphic designers, marketing specialists, search engine optimizers (SEOs) and content writers, but most importantly, all must embody imaginative minds along with a high level of professionalism and adaptability.

The demand for experienced marketing professionals is currently high, but it seems that employers are actually facing a significant lack in qualified specialists. 69 percent of recruiters expect hiring to become more competitive over the next 12 months. Yet, in spite of the skilled labor shortage, hiring is at a high with 34 percent of recruiters anticipating filling between 11-50 positions within the next year, yet the first year on the job usually serves as a testing ground and may or may not be a permanent job.

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However, for graphic designers the scope is quite different. Graphic designers are extremely valuable for a marketing firm, as they are needed to plan, analyze, and create visual solutions to communications problems. Their employment is all about initiative. About 25 percent of graphic designers are self-employed; many do freelance work in addition to holding a salaried job in design or in another occupation. A bachelor’s degree is required for most entry-level positions, and an associate’s degree may be sufficient for some technical positions.

IT professionals deal with a slightly different hiring trend, statistics show that employers are much more likely to invest in those who are already members of their firm rather than to recruit from outside. Also, while most techies spend their time learning the latest tech jargon, employers much prefer someone who is also business savvy and knows the language of business.

The role of Digital Communications has remarkably increased. Over the last three months or so, we’ve seen a massive surge in demand from brands looking to hire ‘Digital Communications Officers’ who can look after PR, online content, content marketing and probably the most vital, social media marketing. Roles are merging together – and the digital communications roles are testament to the fact that PR is now the key component of digital marketing. Although it is good to have a background of traditional PR practices, ‘good’ doesn’t really cut it anymore. ‘Good’ has been replaced with ‘innovative’, ‘quick witted’ and sometimes even ‘weird’ if you want to stand out from your basic PR competitors and get hired.

Another noticeable trend we are witnessing is a decrease in pure SEO hiring. Instead of mere SEO specialists, digital marketing agencies such as iNexxus assign a combination of SEO and Insights/Analysis Roles to their respective employees.

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It is also interesting to observe the global ‘paid social’ movement. Throughout 2014, brands have struggled with organic social reach on platforms such as Facebook who have tweaked their algorithms, and as a result, many have now started to turn their ‘paid social’ into a bidding war to reach potential customers. Some brands, such as Bell Canada Franchise Cellcom Communications (a major mobile provider in Canada), have therefore brought in paid social experts alongside their existing social media managers in an attempt to regain their social media reach. Cellcom is a growing firm headquartered in Quebec and services customers in Ontario. The company has franchise stores of Bell Canada and their services include home phone, internet, and home TV services. In cooperation with Bell Mobility, Cellcom provides mobile phones and plans as well.

Telecommunication firms such as Cellcom Communications have a vested interest in using social media to reach out to a new customer base as well as conveniently update their current customers on the latest news, offers and merchandise. This will subsequently contribute to the job market. As the demand for such experts increases, all digital marketing firms can do is hope that the trend overturns, supplying with them more experts in their respective fields, and keep providing unparalleled content and quality services in order to stand out from the rest of their own competitors, which is a whole other analysis on its own.

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